Techfocus Media 2010 Advertising Products
Run of Site Web Banner Advertising:
For 2010 Techfocus Media has added a number of new, larger ad sizes (including video ads) and has optimized ad placements for higher visibility and an improved audience experience.
Major Changes include:
- flexible ad zones - most ad sizes appear on all pages
- better integration of content and advertising space
- all ads are now IAB standard specifications
- enhanced support for third-party ad serving and tracking
- geo-targeting available - target specific ads/campaigns to specific countries, or use different creative (and different languages) to target different countries within a single campaign.
QuickPicks (weekly/bi-weekly value-priced sponsorships):
For 2010 newsletter sponsorships have been replaced with QuickPicks
Major changes include:
- inclusion of run-of-site web advertising (using the same creative assets) for increased audience reach
- standardization of banner types to IAB standards
- Four ad placements in each newsletter instead of two
- Increased distribution of e-mail newsletters from 2009
QuickPicks include four ad placements in the selected publication's e-mail newsletter:
- Full Banner Ad (upper right location)
- Leaderboard banner ad (bottom footer location)
- Large Rectangle Ad (main content area)
- Text link [500 characters or less] (inthe "announcements" section)
Each QuickPick also includes a dominant presence on the selected publication's website with the same four ad types listed above. See the rate sheet for details.
Turbo TextLinks (monthly)
For 2010, we are excited to introduce new Turbo TextLinks - short text messages that combine the power of web, e-mail, RSS, and social media.
Turbo TextLinks must be 110 characters or less, including a "shortened" URL from a service like bit.ly
(the 110 character limit is to allow the message to meet the specifications of Twitter, including margin for "Re-Tweeting" and attribution without message or link truncation.)
Each Turbo TextLink will appear:
- in 4 consecutive issues of the selected publication's weekly e-mail newsletter
- 3000 AdViews (run-of-site) on the selected publication's website over a one-month period
- blasted to the selected publication's twitter feed
- on the selected publication's facebook fan page
- in the selected publication's RSS feed